Anka Jewelry and Goldsmith, established in 1985 under the name Kervan and later continuing its journey as Anka, is a brand based in Izmir, Turkey. It has embraced the mission of pioneering in the Turkish jewelry sector, primarily focusing on semi-precious stones and silver. In its early years, Anka Jewelry served in the wholesale and group store areas. In subsequent years, it envisioned growth through retail stores in international shopping centers. In addition to its central wholesale structure, Anka Jewelry expanded internationally by opening stores in Greece, Dubai, and Morocco starting from 2009. Drawing on its experience in both domestic and international group retail, the company expanded its success in the sector by entering the retail store chain industry in 2019 with the ISABÉLLA brand. Thus, from its inception, Anka Jewelry combines branding and store expansion efforts, innovations introduced to the sector, experience gained from group and international retail, and excellent product and service quality. It continues in the retail sector with the ISABÉLLA brand. ISABÉLLA aims to offer excellent product and service quality to customers through an extensive concept store chain, becoming a preferred brand in its field and providing an enjoyable shopping experience. With a management approach that values and believes in team success, Anka continues its journey of success by creating experienced teams in retail, in addition to successful wholesale marketing teams. Setting a goal to open stores with a global brand identity in all provinces of Turkey, Anka Jewelry offers quality and successful retail with the Isabélla brand in many locations. Isabélla concept stores continue to enhance customers' imaginations with enchanting brilliance, dazzling designs, and a diverse range of products, proving their superiority in the retail sector and progressing confidently in the industry